Beauty

Guest Post: Amazon vine Solicits Reliable Reviews in High Quantity Ensuring More Sales to Sellers

2nd September 2020 by Beautifully Me

Are you planning to launch on Amazon a new product? You may also be looking for ways to boost sales and visibility with customer reviews. Earlier, reviews were gained in exchange for free give away products and it skewed the reputation. Owing to this, Amazon banned the reviews for free goods and came up with a program, Amazon Vine.

What Is Amazon Vine?

Amazon Vine is a program for product reviews. It is managed and created by Amazon. Amazon invites the “Vine Voices” program, which has a group of customers giving strong rankings. They offer trustworthy and helpful product reviews. The participants of Vine Voices get in exchange for free products for their honest and unbiased product reviews.

Amazon Vine is available to businesses that are done through Vendor Central. These are the vendors participating in Amazon Vine and submitting to Amazon their products for review to receive through Vine Voices. These vendors do not have any interaction with the reviewers of Vine Voices and so the trustworthiness of the review process stays maintained. Vendors are not able to influence the reviewers of the Vine Voices to influence or persuade in their favor.

Also, revExpo has product review process by experts and provides detailed end to end functionality and unboxing information of the product.

What is Amazon Vine Cost?

For businesses wanting to get Amazon reviews through Amazon Vine, they are expected to submit their products by paying a fee into the Vine Program. The fee ranges per ASIN from $2500 to $7500. The program restricts free products for reviews as per ASIN ranging from 10 to 100 units on submission based on the category of the product.

Customers wishing to become Vine Voices members can become members only on receiving Amazon invitations relying on the reviewer ranking. It is not a pay to participate program, it is based on the ranking.

The Pros: Amazon Vine

Amazon Vine program for vendors is that it offers an easy way to add to the listing the product reviews. Many businesses partake in Amazon Vine before new product launches so that the product has product reviews by the time it becomes available to customers. Amazon Vine provides helpful product reviews that sales boost is ensured even for older listings that are stationary.

Another Amazon Vine benefit is that the reviews carry more weight in potential customers, as their participation in Vine Voices is observed as “expert” reviewers. Vine Voices participants receive a special badge identifying as a Vine reviewer. Amazon Vine is a viable option for companies using Vendor Central and is immense enough to expect marketing budgets.

Steps to join the Vine Program?

Sellers wishing to join the Vine Program must be:

Enrolled in the brand registry
Have inventory available
Be a professional seller
Have 30 ratings/reviews
No adult products, applications or digital software
Have FBA eligible offers
Have a description and an image
Have already launched the product at the enrolment time

To become a Vine reviewer, the qualification is not defined clearly by Amazon. It has specified that they invite reviewers rank-based. The rank determines the overall helpfulness, factoring the reviews received numbers and how many are the recent reviews. Buyers qualifying for the Vine program must be prepared to write unbiased and detailed product reviews that they bought. The honest and full reviews get from readers ‘helpful’ votes on purchasing an item and these ‘helpful’ votes on Amazon affect the ranking of reviewers.

Benefits of Amazon Vine

Online reviews influence customer behavior and it results in lead generation. Thus, joining Vine Program builds brand reputation and customer trust. It is of immense use to the sellers planning new products release. It is because Vine gets insightful reviews, good customer feedback, and it boosts their sales due to clarity on product visibility.

How to start?

Follow the steps to join Amazon Vine:

Log in on the home page of Amazon Seller Central
Click under Advertising tab, the Vine
Enter ASIN and enroll in the search box
Select the ASINs to enroll and set up the enrollment, the number of units required to make Vine Voices up to 30, as a claim.
After ASIN registration, track the ASIN progress by clicking the Details button that is on the enrolment details page, next to ASIN that is inquired about.

Enrolment is in three tiers:

Basic level: Enroll in 5 products.
Plus-level: Register 10 products
Premium level: Register 20 products

Q & A

Q1. What is given to reviewing on Amazon?

Reviewers get a small reward such as $1-$3 as a Gift card from Amazon.com. it is given on submitting a genuine review in the said offer period meeting the Community Guidelines.

Q2. In a week, how many Amazon reviews are allowed?

The company now does permit writing reviews weekly restricting the reviews number. As per the new limit, it is five reviews per week per customer, though there may be exceptions.

Q3. To participate in Amazon Vine, how many reviews are required?

The Program of Amazon Vine is given to sellers meeting a criterion. They should have lesser than 30 reviews on the product page and should be in the Amazon Brand registry with a brand registered.

Q4. How to get free stuff to write reviews?

There are ways to earn free stuff by writing product reviews:

Have a strong platform
Be an active reviewer
Make contact information easily accessible
Give reviews in detail such that it is enjoyable to read. It should grab the attention of people and should be up-voted.
Ask them directly for free stuff and get it. Nothing to feel hurt.

Q5. What is the cost of Amazon Vine to be a part of the program?

Businesses looking to get Amazon Vine reviews may get products submitted by paying a fee into the Vine program. It ranges per ASIN from $2500 to $7500.

Conclusion/Summary

Customer reviews have a tremendous influence on the selling potential of a product. The product reviews are the determining factor. Now, the Amazon Vine Program reviews have cited 93% product reviews success. Customers buying from Amazon consider having reliable reviews from Amazon Vine soliciting it as the vital measure of success.

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